This November we celebrate the 10th color-case.jpg of our brand being present on the market, i. e. Massaggio massage chairs and the entire Rest Lords company. It may seem like a short period of time for some of you, in a marriage it\u2019s called the tin color-case.jpg \u2013 which doesn\u2019t sound like a big deal, but on the other hand, 10 years of marriage is a lot these days ;) And that\u2019s how we look at our work with massage chairs, especially on a rather difficult Polish market. Taking advantage of this unique opportunity, I have decided to openly tell you how it all started and how it\u2019s been working to this day with enormous success\u2026 although the path taken was not always easy. However, there\u2019s something that has kept us on the surface and allowed us to continue to grow.\u00a0
It all started in 2009, when two graduates of economics began thinking about a joint business. The idea came from Germany, where you could see our neighbours enjoying massage in such coin-operated armchairs in shopping malls. I was an accountant and Grzegorz was a sales representative. We thought that it could be a cool, non-engaging (and that\u2019s where we were wrong) idea for a business. Having researched the European market, we decided early on that we should look farther, and in massage chairs sector farther means Asia. That\u2019s where the huge massage chair industry is concentrated, as we were about to find out. After a number of attempts to establish relations with manufacturers, we came across the one that convinced us to use its product and seemed to be the most professional and friendly towards a then insignificant partner.<\/p>
Thanks to our own funds set aside during our studies we were able to buy a dozen or so coin-operated chairs. After the import procedure had been completed, the chairs were shipped to us, which was already a big surprise. And now the best part \u2013 our first \u201cwarehouse\u201d was one of the rooms in Grzegorz\u2019s apartment on the 3rd floor :D These beginnings, as it turned out, were quite painful, because the concept of coin-operated massage chairs wasn\u2019t well received\u2026\u00a0<\/p>
Despite our sore wallets, we sat down together to consult and drew conclusions. We enjoyed our cooperation (although we were discouraged from forming a company), we proved ourselves as partners and in our opinion we were able to organize everything professionally and we also had a great contact with the manufacturer. And following the footsteps of Arya Stark, we said to \u201cNot today\u201d and together with the manufacturer we made plans to create our own brand \u2013 Massaggio. It took us quite a long time to refine our design, components, details and functions, and so, we ordered the first massage chairs under our own brand for the last of our savings. These were Conveniente (today we offer its third version) and Esclusivo (today we sell its second version).<\/p>
Again, it was not easy\u2026 We had to deal with the whole legal aspect of running our business, the accounting, marketing, sales, etc., and there were still only two of us and we had our own separate jobs. Together we were selling the chairs, unloading containers, doing the accounting, setting up marketing and visiting the customers in our first 2003 Ford Transit :D Despite said difficulties, this time the sales started to rise dramatically. On one occasion a customer who bought a second chair from us looked at us and said, \u201cYou again? You will never develop if you do everything yourself. I don\u2019t want to see you again next time.\u201d So we started to look for co-workers\u2026 We experienced different ups and downs, made good and bad decisions. Our first multi-brand called \u015awiat Foteli, was created then.\u00a0<\/p>
Finally, we visited Japan and China in search of new models, features and design inspirations. The outcome was electrifying. Everything changed \u2013 we were ready to make key decisions. With the new models, based on our already extensive experience and observation of the needs of Poles, we worked out the brand\u2019s image strategy with the godfather of Rest Lords \u2013 Tomasz Niew\u0119g\u0142owski. I resigned from my full-time job, then the chief accountant and with I started to work on the new brand with great enthusiasm. We approached everything in an entirely different way \u2013 guided by the principles of highest quality, reliability and precision. That\u2019s how the period of swiatfoteli.pl came to an end and restlords.com was born, with thoroughly developed products, own photo sessions and a blog, which explained to our clients, step by step, the commonly unknown, unpopular features of massage chairs.\u00a0<\/p>
Again, the beginnings were not very successful\u2026 Despite the gigantic increase in work time (with my full commitment), greater financial resources, professional knowledge and accumulated experience \u2013 we faced various problems in the first six months \u2013 and the sale \u201cstood still\u201d\u2026 It was quite frightening \u2013 but I think we just had to grow up in the eyes of the customers, because after just 6 months of work on perfecting the website, the product and the approach, we started to expand again at a fast pace.<\/p>
It is hard to find valuable colleagues with whom you are able to cooperate actively and with full motivation. We have had many attempts to start cooperation, but unfortunately it often fell apart \u2013 these were good people, but with objectives different from ours. Nevertheless, we succeeded and found \u201cthe A-team\u201d. \u2013 \u2026an energetic team great to work with\u2026<\/p>
The first partnership we formed that has survived to this day was with Marek. Together we travelled across Poland several hundred times \u2013 GPS gradually became redundant. However, smile is present on his face at all times, he demonstrates an incredible willingness to work and an above-standard, positive and true partnership attitude<\/strong> towards both the Customer and himself. We have always tried to understand, listen and talk every problem through. Some time later our first office, on Kasprowicza Street, welcomed Piotrek, who brought in his expert knowledge<\/strong> of e-commerce and jointly, with full dynamics, we began to improve and develop our approach, advertising and communication with the Customer. Nowadays Piotrek is in charge of marketing campaigns and, as we say, he creates roads leading to our \u201chome\u201d. Soon after Piotr, Marta appeared in our ranks, who took care of copywriting and processing orders, performing each task extremely scrupulously with extraordinary reliability<\/strong> \u2013 there\u2019s no place for mistakes here :) Together with Marta we continue to discuss articles to be published on the blog, which are later developed by Marta, and we also work together on various issues related to running a company. She and Piotr know everything about the company ;) Next, Damian came to assist us in deliveries and by providing Marek with support they have created an incredibly energetic team, which infects us with optimism in the office and shares it with our customers at deliveries. Nothing\u2019s impossible for these two \u2013 they consciously engage<\/strong> in the most difficult, long and demanding routes. Last year saw the addition of Ireneusz, who took care of the aforementioned \u201chome\u201d. He is constantly developing our website, detecting any errors, introducing changes and updates \u2013 it is he who \u201cfights\u201d with the coders\u2019 different state of mind. The last, recently employed and longest sought-after member (it wasn\u2019t easy\u2026 ;) of our team is Monika; she spreads the knowledge about massage chairs and tells our clients about them making use of her pleasant voice. It is impossible not to list again the Godfather of Rest Lords mentioned above. We have been cooperating with Mr. Tomasz to this day, consulting most of the key decisions and using the vast amount of know-how at his disposal. Our work focuses on constant striving for perfection<\/strong> \u2013 this is reflected at the stage of product selection, product description, presentation on-line, inviting the customer to the website, conversation, delivery, and even during occasional maintenance.\u00a0<\/p> I have recently spoken to the owner of an Indonesian company that sells massage chairs there \u2013 it is a different culture, different challenges and much greater interest in massage chairs. Hendra told me that he employs 1,200 people in his showrooms, delivery teams and sales offices. When I told him about our staffing, he laughed out loud, but after adding the information on the quantities we sell, he opened his eyes and stated it\u2019s amazing what we do. Our team is small, but with great potential, and we are incredibly proud of what we\u2019ve achieved and highly motivated to continue to expand.\u00a0<\/p> All of the elements listed above constitute the values of our company<\/strong> that we have developed over the years and that we all try to follow on a daily basis. It is not a corporate fantasy of a CEO, it is no ecological concept \u2013 it is the organically developed principles of our work we once wrote down. And it\u2019s precisely this, as well as surrounding ourselves with the right people, that we consider to be the key to the satisfaction of our Customers, to pleasant workplace and the success of our business. With this mindset, acting as a guardian of our values, I would like to begin the next 10 or more years of our company\u2019s ongoing success, which I sincerely wish for myself, our co-workers and our Customers.<\/p><\/p>","protected":false},"excerpt":{"rendered":" Jubilee entry about us, our way, our values \u200b\u200band issues that we have never mentioned before.<\/p>\n","protected":false},"author":2,"featured_media":1828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-2986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/restlords.com\/en\/wp-json\/wp\/v2\/posts\/2986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/restlords.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/restlords.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/restlords.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/restlords.com\/en\/wp-json\/wp\/v2\/comments?post=2986"}],"version-history":[{"count":0,"href":"https:\/\/restlords.com\/en\/wp-json\/wp\/v2\/posts\/2986\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/restlords.com\/en\/wp-json\/wp\/v2\/media\/1828"}],"wp:attachment":[{"href":"https:\/\/restlords.com\/en\/wp-json\/wp\/v2\/media?parent=2986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/restlords.com\/en\/wp-json\/wp\/v2\/categories?post=2986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/restlords.com\/en\/wp-json\/wp\/v2\/tags?post=2986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}